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Traffic Barrier: How to break it

Thu, Aug 28, 2008

Blogging

Is your website traffic the same for the last 2-3 months? Stuck like a moth in a bath, referring to IT Crowd. Are you at 100-1000 unique visits per day and wondering how to break the same number with one zero behind, 10 000 for example? If so, then this article might open your eyes.

What I have to do first?

The first thing you need to do is analyse your search engine traffic. We all know that organic traffic is the best, but probably your blog still counts on those referring websites and community websites like Blog Catalog or MyBlogLog.

Look at the keywords that brings you visitors from Google. Are they just few big keywords or they are numerous long tails?

Sites that are being trusted, even if they are small when it comes to articles, can very quickly build traffic by producing a lot of extra pages to get thousands of visitors daily for long tail search terms. The extra pages can be news sections related to your niche for example. But only if you have the time to write unique and interesting content.

A small example of this would be a.. hmm. Car insurance website maybe? With a low number of pages and a lot of trust. This type of site can release for example some data about all the major models of cars with pictures, second hand prices and eventually a ‘for sale’ section linked to a partner car classifieds site. These pages would very quickly bring you some thousands of targeted visitors every day.

New sites have lots an dlots of long tail traffic and poor ranking for larger and more important keywords, that’s of course natural. There isn’t much webmasters can do about it except continuing to put all those efforts in their site, keep building trusted links and wait until the rankings improve. Some tips here would be using linkbaiting and social media to accelarate the whole process and eventually try to rank for a numbr of good terms rather than just one or two of them.

You can try some new stuff too. It’s always good to try new things. For example, to that car site above, the one I mentioned, you can add a forum, a blog, a social network where people can submit pictures of favorite cars, their cars, discuss latest news, pricing and everything related to it. Maybe even ‘How to’ articles.

This encourages the community in your site, and builds you even more trust. You will start visits on a more regular basis via bookmarks or social news sites which can send much more traffic than search engines.

Don’t ignore Social Networks!

Sites such as Stumble Upon, Digg, Furl etc are not really reliable for long term traffic unless you are one of those lucky guys that can’t get off the top of Digg. However, if you manage to identify a niche within sites like StumbleUpon or Digg, where your content can do well, this can really make a differance to your traffic.

StumbleUpon is actually better for sending long term traffic, and its quite easy to become popular one. Use pictures, they always hape making your content not that topical, sooner or later you will see a nice stream of long term traffic.

StumbleUpon is great for sending long term traffic and is quite easy to become popular on. Try Stumbling through tags related to your niche to see what sort of content is popular and go away and create some similar pages. Use pictures and make the content non-topical and you will have a nice stream of long term traffic.


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This post was written by:

Peter - who has written 10 posts on Profitale.


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